Author: Dr. Fred C. Pampel
Publisher: Sage Publications, Inc
Keywords: social, sciences, applications, quantitative, regression, primer, logistic
Number of Pages: 96
Published: 2000-05-26
List price: $17.95
ISBN-10: 0761920102
ISBN-13: 9780761920106

Trying to determine when to use a logistic regression and how to interpret the coefficients? Frustrated by the technical writing in other books on the topic? Pampel’s book offers readers the first "nuts and bolts" approach to doing logistic regression through the use of careful explanations and worked out examples. Pampel first offers readers a review of some basic concepts, such as exponents, percentage change, and likelihood functions. Next, he describes in some detail how taking the log of the odds eliminates the floor so that the transformation of logistic regression coefficients int

Author: Dr. Anthony (Tony) P. M. (MacMillan) Coxo
Publisher: Sage Publications, Inc
Keywords: applications, social, sciences, quantitative, analysis, data, collection, sorting
Number of Pages: 104
Published: 1999-07-08
List price: $16.95
ISBN-10: 0803972377
ISBN-13: 9780803972377

If you need hints on how to collect, describe, compare and analyze data, you will find them in this handy guide. The author addresses specification elaboration, and sampling of the "domain" or what is to be sorted. There is also help on setting the criterion, the pre-test, administration, and recording of results. The author gives special consideration to problems of categorization illustrated with a real research example.

Authors:Edward G. Carmines, Richard A. Zeller,
Publisher: Sage Publications, Inc
Keywords: social, sciences, applications, quantitative, validity, assessment, reliability
Number of Pages: 72
Published: 1979-11-01
List price: $17.95
ISBN-10: 0803913710
ISBN-13: 9780803913714

This guide explains how social scientists can evaluate the reliability and validity of empirical measurements, discussing the three basic types of validity: criterion related, content, and construct. In addition, the paper shows how reliability is assessed by the retest method, alternative-forms procedure, split-halves approach, and internal consistency method.

Authors:Jae-On Kim, Charles W. Mueller,
Publisher: Sage Publications, Inc
Keywords: social, sciences, applications, quantitative, factor, analysis, introduction
Number of Pages: 80
Published: 1978-11-01
List price: $17.95
ISBN-10: 0803911653
ISBN-13: 9780803911659

Describes the mathematical and logical foundations at a level that does not presume advanced mathematical or statistical skills. It illustrates how to do factor analysis with several of the more popular packaged computer programs.

Author: Professor Richard A. Krueger
Publisher: Sage Publications, Inc
Keywords: group, focus, kit, results, reporting, analyzing
Number of Pages: 160
Published: 1997-07-24
List price: $54.95
ISBN-10: 0761908161
ISBN-13: 9780761908166

Richard Krueger offers a rich and valuable discussion of focus group analysis that is sure to become a major guide in future focus group efforts. Analysis of focus group data is different from analysis of data collected through other qualitative methodologies and this presents new challenges to researchers. This book overviews important principles guiding focus group research, suggests a systematic and verifiable analysis strategy. Krueger is not doctrinaire: he offers multiple approaches and invites others to share their strategies for analysis. The book is helpful for academic audiences, foc

Authors:David Knoke, Dr. Song Yang,
Publisher: Sage Publications, Inc
Keywords: social, sciences, applications, analysis, network, quantitative
Number of Pages: 144
Published: 2007-11-14
List price: $17.95
ISBN-10: 1412927498
ISBN-13: 9781412927499

In the thoroughly updated edition of Social Network Analysis, authors David Knoke and Song Yang take into account the vast number of changes in the field that have occurred in the 25 years since the first edition was published. They cover various issues in basic network concepts, data collection, and network analytical methodology. They succinctly illustrate the concepts and methods related to substantive social network research problems, citing examples ranging from children’s play groups to organizations, communities, and international systems. Readers can also analyze the real and artific

Authors:Dr. William O. Bearden, Dr. Richard G. Netemeyer,
Publisher: Sage Publications, Inc
Keywords: research, consumer, marketing, behavior, association, item, scales, multi, handbook, measures
Number of Pages: 552
Published: 1999-11-12
List price: $112.00
ISBN-10: 076191000X
ISBN-13: 9780761910008

`Marketing scholars and marketing research practitioners will find this book useful. It offers an excellent sourcebook for a variety of scales, and the reviews of the scales are thoughtful and well crafted. The book includes many of the most widely used scales in the field. Its relatively modest price will also make it particularly attractive’ - Journal of Marketing Research This Second Edition of the highly successful Handbook of Marketing Scales is an essential, time-saving resource for all marketing professionals, researchers, and graduate students. After an exhaustive search of the f