Authors:Jeffry Timmons, Stephen Spinelli,
Publisher: McGraw-Hill/Irwi
Keywords: century, entrepreneurship, creation, venture, new
Number of Pages: 704
Published: 2008-09-04
List price: unknow
ISBN-10: 0073381551
ISBN-13: 9780073381558

New Venture Creation: Entrepreneurship for the 21st Century is about the actual process of getting a new venture started, growing the venture, successfully harvesting it, and starting again. It continues to be the product of experience and considerable research in the field—rooted in real-world application and refined in the classroom. The design and flow of the book are aimed at creating knowledge, skills, and awareness. In a pragmatic way—through text, case studies and hands-on exercises—students are drawn in to discover critical aspects of entrepreneurship, and what levels of competen

Authors:Joe Ben Hoyle, Thomas Schaefer, Timothy Doupnik,
Publisher: McGraw-Hill/Irwi
Keywords: accounting, advanced
Number of Pages: 928
Published: 2008-03-28
List price: unknow
ISBN-10: 007337945X
ISBN-13: 9780073379456

The approach used by Hoyle, Schaefer, and Doupnik in the new edition allows students to think critically about accounting, just as they will do while preparing for the CPA exam. With this text, students gain a well-balanced appreciation of the Accounting profession. The 9th edition introduces the students to the field’s many aspects, while focusing on past and present resolutions. The text continues to show the development of financial reporting as a product of intense and considered debate that continues today and into the future.

Authors:Sally Jones, Shelley Rhoades-Catanach,
Publisher: McGraw-Hill/Irwi
Keywords: planning, investment, business, taxation, principles
Number of Pages: 640
Published: 2009-04-09
List price: unknow
ISBN-10: 0073379646
ISBN-13: 9780073379647

Principles of Taxation for Business and Investment Planning, by Jones and Rhoades-Catanach, is a different approach to the study of taxation than the traditional tax return preparation approach. This book teaches students to recognize the role taxes play in business and investment decisions. In addition, the book presents the general role of taxation and its implications across all taxpaying entities before discussing the details relevant to specific entities. This approach allows students to really grasp the fundamental concepts that are the foundation for specific tax rules. The benefit is t

Author: Andrew Siegel
Publisher: McGraw-Hill/Irwi
Keywords: rom, student, statistics, business, practical
Published: 2002-09-30
List price: unknow
ISBN-10: 0072821256
ISBN-13: 9780072821253

Practical Business Statistics, 5/e was written in response to instructors not wanting a formula driven, mathematically encyclopedic book. The use of computer applications means some topics no longer require coverage in detail. This allows future managers to know how to use and understand statistics. The text does this by using examples with real data that relate to the functional areas of business such as finance, accounting, and marketing. It de-emphasizes the theoretical, and presents the material in a well-written, easy style designed to motivate students. The emphasis is on understanding a

Authors:Valarie Zeithaml, Mary Jo Bitner, Dwayne Gremler,
Publisher: McGraw-Hill/Irwi
Keywords: marketing, services
Number of Pages: 736
Published: 2008-05-23
List price: unknow
ISBN-10: 0073380938
ISBN-13: 9780073380933

Services Marketing, 5/e, recognizes that services present special challenges that must be identified and addressed in real circumstances. The heart of the book’s content is to develop strong customer relationships through quality service. The book also focuses on knowledge needed to implement service strategies for competitive advantage across industries. Hence, frameworks for customer-focused management, and strategies for increasing customer satisfaction and retention through service are included in the fifth edition.

Authors:J. Paul Peter, Jerry Olso,
Publisher: McGraw-Hill/Irwi
Keywords: behavior, consumer
Number of Pages: 576
Published: 2007-01-12
List price: unknow
ISBN-10: 0073529850
ISBN-13: 9780073529851

This book is a strategic look at consumer behavior in order to guide successful marketing activities. The Wheel of Consumer Analysis is the organizing factor in the book. The four major parts of the wheel are consumer affect and cognition, consumer behavior, consumer environment, and marketing strategy. Each of these components is the topic of one of the four major sections in the book.

Authors:Robert Hisrich, Michael Peters, Dean Shepherd,
Publisher: McGraw-Hill/Irwi
Keywords: entrepreneurship
Number of Pages: 672
Published: 2006-10-06
List price: unknow
ISBN-10: 0073210560
ISBN-13: 9780073210568

Entrepreneurship, by Robert Hisrich, Michael Peters and Dean Shepherd has been designed to clearly instruct students on the process of formulating, planning, and implementing a new venture. Students are exposed to detailed descriptions of ’how to’ embark on a new venture in a logical manner. Comprehensive cases at the end of the text have been hand-picked by the authors to go hand-in-hand with chapter concepts. The superb author team of Hisrich, Peters, and Shepherd draw from their distinct backgrounds to create a book that addresses the dynamics of today’s entrepreneurial ch