Authors:Michael Morris, M. J. Morri,
Publisher: Kogan Page
Keywords: business, company, enterprise, own, start, successful, starting
Number of Pages: 192
Published: 2008-05-28
List price: $25.95
ISBN-10: 074945105X
ISBN-13: 9780749451059

Starting a business from scratch is an exciting but daunting endeavor. Starting a Successful Business is a one-stop reference for advice on getting a new business up and running. It shows readers how to make their business a success, how to avoid making costly mistakes, and how to save time and money in the process. The new sixth edition covers every aspect of running a business, including laying the basic foundations, controlling and raising money, and managing operations, employment, risk management, and growth. Including information on opportunities created by the internet, Starting a Succe

Author: Patrick Dunne MBA
Publisher: Kogan Page
Keywords: meetings, board, running
Number of Pages: 164
Published: 2005-07-01
List price: $45.00
ISBN-10: 0749443472
ISBN-13: 9780749443474

Greeting with enthusiasm when it was first published, Patrick Dunne’s practical guide continues to provide valuable, step-by-step advice on every aspect of running board meetings. Witty and succinct, this fully revised and updated third edition will ensure that readers are always well-prepared, every board meeting runs smoothly, necessary procedures are followed, and the board’s decisions are always acted on. Organized into a highly sensible "Before," "During," and "After" structure, it leaves no stone unturned.

Author: James Hammond
Publisher: Kogan Page
Keywords: business, market, place, enterprise, standing, customers, promoting, attracting, branding
Number of Pages: 224
Published: 2008-05-28
List price: $24.95
ISBN-10: 0749450738
ISBN-13: 9780749450731

A successful business must create a memorable brand and fix it in the consumer’s mind. Branding Your Business helps entrepreneurs do this by explaining the whole branding process in easy-to-follow terms. Providing practical help instead of academic theories, it explains what a brand is and what it is not, how to conduct a "DIY" brand audit, and how to use marketing NLP and psychological principles to make an impact. Based on the theory that a brand is the total perception a customer has about a company, its products, and its services, Branding Your Business reveals what to do to create

Authors:Robert G Wittmann, Matthias P Reuter, Robert Wittm
Publisher: Kogan Page
Keywords: effective, business, strategy, value, maximum, planning, deliver, strategic
Number of Pages: 176
Published: 2008-06-28
List price: $29.95
ISBN-10: 0749452331
ISBN-13: 9780749452339

Closely aligning with the military strategy concepts that the ancient Chinese warrior-philosopher Sun Tzu developed in The Art of War over 2500 years ago, Strategic Planning is a practical guide written by two German experts in strategy and innovation. Witmann and Reuter help leaders develop the ability to recognize opportunities in their corporate environment and take advantage of these opportunities effectively and flexibly by implementing revenue-generating strategies. To foster active participation, they engage readers in direct question "workshops" that can be worked through individually

Authors:Mark Earls, Merry Baskin,
Publisher: Kogan Page
Keywords: brand, experts, life, thinking, new, brought
Number of Pages: 212
Published: 2003-01-15
List price: $35.00
ISBN-10: 0749436786
ISBN-13: 9780749436780

The way the advertising industry operates has changed vastly in the last 15 years. Innovative and groundbreaking ways of thinking about branding are constantly developing, and due to the sheer volume of material published on the subject, it is almost impossible to keep up with all the latest important ideas available online, in journals, in books and at conferences. "Brand New Brand Thinking" is for all those who feels they are missing out on the latest branding debates on theory and best practice. A follow-up to the seminal Account Planning Group branding bestseller "Understanding Brands,"

Author: Tony Plummer
Publisher: Kogan Page
Keywords: successful, investing, psychology, markets, financial, forecasting
Number of Pages: 415
Published: 2006-09-28
List price: $79.95
ISBN-10: 0749447494
ISBN-13: 9780749447496

Forecasting Financial Markets provides a compelling insight into the psychology of trading behavior and shows how "following the herd" can have disastrous results. It demonstrates how one’s ability to make money in the world’s financial markets depends critically on an ability to make decisions independently of the crowd. Tony Plummer details the three dimensions essential to achieve successful trading, including an ability to understand the forces at work in logical terms, recognize (and neutralize) any emotional responses to market fluctuations, and design an investment process o

Author: Michael Armstrong
Publisher: Kogan Page
Keywords: guide, action, management, resource, human, strategic
Number of Pages: 256
Published: 2008-10-28
List price: $49.95
ISBN-10: 0749453753
ISBN-13: 9780749453756

Strategic Human Resource Management provides practical guidance on putting complex HR strategies into practice. Presenting HRM strategies that have been formulated and developed by practitioners, academics and consultants, it demonstrates how these can be implemented in a real-world context and in line with business objectives to effect positive and productive change. Substantially updated, the fourth edition includes new material which reflects important developments in HR strategies, including: human capital management, corporate social responsibility, organization development, engagement a