Author: Stuart Cole
Publisher: Kogan Page
Keywords: decision, making, management, policy, transport, economics, applied
Number of Pages: 449
Published: 2005-05-01
List price: $65.00
ISBN-10: 0749439645
ISBN-13: 9780749439644

* Fully updated third edition of an established transport textbook

Author: Michelle Doughty
Publisher: Kogan Page Ltd
Keywords: money, joy
Number of Pages: 240
Published: 2006-03-03
List price: $14.91
ISBN-10: 074944505X
ISBN-13: 9780749445058

Authors:Bryan Foss, Merlin Stone, Neil Woodcock,
Publisher: Kogan Page
Keywords: crm, profit, managing, scorecard, management, customer
Number of Pages: 428
Published: 2002-12-30
List price: $65.00
ISBN-10: 0749438959
ISBN-13: 9780749438951

Given the big budgets that are attached to customer management (CM) initiatives, it’s not surprising that companies are keen to see a good level of return on investment. But many companies, especially large ones, are finding that they are not adding value through their CM programs. Conversely, those companies that have focused on improving their CM are seeing significant benefits, as this book clearly shows.

Author: Malcolm McDonald
Publisher: Kogan Page
Keywords: marketing, plans, strategy, understanding, planning, mcdonald, malcolm
Number of Pages: 208
Published: 2008-01-01
List price: $24.95
ISBN-10: 0749451491
ISBN-13: 9780749451493

Malcolm McDonald on Marketing Planning guides readers through the production of a marketing plan made to work in the real world. With the emphasis on practicality, this book covers the essentials of marketing planning and the strategic marketing process. Key content includes: defining markets and segments, setting marketing objectives and strategies, advertising and sales promotion strategies, and price and sales strategies. Test questions at the end of each chapter aid understanding. Written by an authority on marketing plans, this book is useful for any busy marketing professional who needs

Author: John Westwood
Publisher: Kogan Page
Keywords: success, creating, plan, marketing, write
Number of Pages: 129
Published: 2006-09-01
List price: $17.95
ISBN-10: 0749445548
ISBN-13: 9780749445546

A hands-on guide to creating a complete, professional marketing plan for any business "A ’must-have’ educational resource for marketing students, and a valuable refresher course for working professionals." -- Internet Bookwatch Well-written marketing plans are based on solid strategy. They identify the most promising business opportunities, provide a coordinated action plan and illustrate how to maintain position in identified markets. John Westwood uses a real marketing plan to walk readers through each step of developing and writing their own plan. With a practical approach, th

Authors:Brian Clegg, Paul Birch,
Publisher: Kogan Page
Keywords: innovation, problem, solving, ignite, techniques, creativity, simple, instant
Number of Pages: 186
Published: 2007-02-01
List price: $17.95
ISBN-10: 0749448679
ISBN-13: 9780749448677

Instant Creativity is a collection of tried and tested techniques to encourage individuals and groups to make the most of their creativity. It offers over 70 quick and simple exercises to help find fresh ideas and solutions to problems. It is designed to assist in combating low inspiration, brainstorming ideas for new projects, creating a better understanding of an ongoing problem, or for seeking a general direction. The range of ideas will help tap into the creative energies of any individual or an uninspired team. They are particularly useful for marketers, advertising professionals, and pro

Authors:Philip Carter, Ken Russell,
Publisher: Kogan Page
Keywords: spatial, reasoning, skills, verbal, numerical, tests, improve, succeed
Number of Pages: 192
Published: 2008-03-01
List price: $14.95
ISBN-10: 0749452285
ISBN-13: 9780749452285

IQ tests are a common feature of both the educational system and recruitment and selection procedures. Practicing the different types of tests can improve one’s verbal, numerical, and spatial reasoning skills, boost confidence and improve IQ rating. Succeed at IQ Tests contains 400 questions, typical of those likely to appear in actual IQ tests. The questions are organized into 10 timed tests of 40 questions each. Each test includes a guide for scoring the results. In addition to providing practice for IQ test candidates, Succeed at IQ Tests provides readers with plenty of opportunity to