Authors: Michael R. Solomon
Publisher: Pearson Education
Published Date: 2006
ISBN-10: 0273687522
ISBN-13: 9780273687528

The unique five-part micro-to-macro wheel structure takes a multi-disciplinary approach to the discussion of consumer behaviour theory and applications, and ...

Authors: Leon G. Schiffman, Håvard Hansen, Leslie Lazar Kanuk
Publisher: Financial Times/Prentice Hall
Published Date: 2008-02
ISBN-10: 027370401X
ISBN-13: 9780273704010

The text has been thoroughly adapted and revised to reflect European conditions, and shortened to focus attention on critical concepts in consumer behaviour.

Authors: Jim Blythe
Publisher: Cengage Learning EMEA
Published Date: 2008
ISBN-10: 1844803813
ISBN-13: 9781844803811

Consumer behaviour is therefore the starting point for all marketing planning, and (which is perhaps more important) it is a really fascinating area of ...

Authors: Robert East, Malcolm Wright, Marc Vanhuele
Publisher: Sage Publications Ltd
Published Date: 2008
ISBN-10: 1412934311
ISBN-13: 9781412934312

Written by a trusted and respected academic this book includes the psychological and social issues that students cover on their course along with exploration of ...

Authors: Angus Deaton, John Muellbauer
Publisher: Cambridge Univ Pr
Published Date: 1980-05-30
ISBN-10: 0521296765
ISBN-13: 9780521296762

For advanced courses in economic analysis, this book presents the economic theory of consumer behavior, focusing on the applications of the theory to welfare ...

Authors: Leon G Schiffman Leslie Lazar Kanuk
Publisher:
Published Date: 2004
ISBN-10: 7302090815
ISBN-13: 9787302090816

Authors: Signe Krarup, Clifford S. Russell
Publisher: Edward Elgar Publishing
Published Date: 2005
ISBN-10: 184542011X
ISBN-13: 9781845420116

This book examines how and why the provision of such information can affect individual decisions concerning buying or consuming a product or valuing a policy.

Authors: Ray Wright
Publisher: Cengage Learning EMEA
Published Date: 2006
ISBN-10: 1844801381
ISBN-13: 9781844801381

2 Analyse, compare and evaluate the natural and social sciences and be able to show how this relates to the study of consumer behaviour. ...

Authors: Marieke K. de Mooij
Publisher: Sage Publications, Inc
Published Date: 2004
ISBN-10: 0761926690
ISBN-13: 9780761926696

Click the reviews tab at the left to see reviews of this book For additional materials, please contact the author directly: www.mariekedemooij.com "Marieke de ...

Authors: Wayne D. Hoyer, Deborah J. Macinnis
Publisher: South-Western Pub
Published Date: 2009-01
ISBN-10: 0547079923
ISBN-13: 9780547079929

The new edition of this popular, pioneering text incorporates the latest cutting-edge research and current business practices, including extensive coverage of ...