Authors: Edward F. McQuarrie
Publisher: Sage Publications, Inc
Published Date: 2006
ISBN-10: 1412913195
ISBN-13: 9781412913195

New to the Second Edition : Includes new chapters on questionnaire design, sampling procedures, and data analysis to ease students into developing their own ...

Authors: Paul N. Hague
Publisher: Kogan Page Ltd
Published Date: 2002
ISBN-10: 0749437308
ISBN-13: 9780749437305

Packed with useful charts and figures, this brand new edition of Market Research draws on tried and tested methods and the author's extensive experience.

Authors: Ian Brace
Publisher: Kogan Page Ltd
Published Date: 2008-09-28
ISBN-10: 0749450282
ISBN-13: 9780749450281

This book explains how to plan, structure and write a questionnaire to achieve these aims.

Authors: Peri H. Pakroo, Peri Pakroo
Publisher: NOLO
Published Date: 2008-02
ISBN-10: 1413307566
ISBN-13: 9781413307566

Learning About Your Market: Market Research Effective marketing starts with ... Doing market research is an important and effective way of testing your ...

Authors: Gill Ereaut, Mike Imms, Martin Callingham
Publisher: Sage Publications Ltd
Published Date: 2002
ISBN-10: 0761972722
ISBN-13: 9780761972723

This is a "must-have"' - Admap `This is one of the best texts on the subject I've come across and I did find some of the content truly inspirational' - Mick ...

Authors: Hy Mariampolski
Publisher: Sage Publications, Inc
Published Date: 2001-08-21
ISBN-10: 0761969454
ISBN-13: 9780761969457

This book meets the needs of several audiences by creating some common ground in the applied practice of qualitative research.

Authors: Ruth McNeil, Market Research Society
Publisher: Kogan Page Ltd
Published Date: 2005
ISBN-10: 0749443642
ISBN-13: 9780749443641

Approachable in style, this book answers all the key questions relevant to students, practitioners, and users of marketing research.

Authors: Norman M. Bradburn, Seymour Sudman, Brian Wansink
Publisher: Jossey-Bass Inc Pub
Published Date: 2004-04-16
ISBN-10: 0787970883
ISBN-13: 9780787970888

The book presents a cognitive approach to questionnaire design and includes timely information on the Internet and electronic resources.

Authors: Robin Birn
Publisher: Kogan Page Ltd
Published Date: 2004-06
ISBN-10: 074944200X
ISBN-13: 9780749442002

* Part of the new Market Research in Practice series, published in association with the Market Research Society

Authors: U. S. Department of Labor
Publisher: Skyhorse Pub Co Inc
Published Date: 2008-11-01
ISBN-10: 1602393206
ISBN-13: 9781602393202

Because of the applicability of market research to many industries, market research analysts are employed throughout the economy. The industries that employ ...