Authors: Paul N. Hague
Publisher: Kogan Page Ltd
Published Date: 2002
ISBN-10: 0749437308
ISBN-13: 9780749437305

Packed with useful charts and figures, this brand new edition of Market Research draws on tried and tested methods and the author's extensive experience.

Authors: Edward F. McQuarrie
Publisher: Sage Publications, Inc
Published Date: 2006
ISBN-10: 1412913195
ISBN-13: 9781412913195

The book begins by defining market research and discussing some of the various techniques.

Authors: Bruce Wrenn, Robert E. Stevens, David Loudon, David L. Loudon
Publisher: Routledge
Published Date: 2006-09-12
ISBN-10: 0789027461
ISBN-13: 9780789027467

Stressing a practical, hands on project approach to learning, this guide not only prepares students for real-world experiences, but allows practitioners who are ...

Authors: Hy Mariampolski
Publisher: Sage Publications, Inc
Published Date: 2001-08-21
ISBN-10: 0761969454
ISBN-13: 9780761969457

This book meets the needs of several audiences by creating some common ground in the applied practice of qualitative research.

Authors: Mario van Hamersveld
Publisher: Wiley
Published Date: 2007
ISBN-10: 0470517689
ISBN-13: 9780470517680

The fifth edition of THE HANDBOOK OF MARKET RESEARCH has been completely revised to reflect the latest approaches in the rapidly changing world of professional ...

Authors: Anne E. Beall
Publisher: Rising Star
Published Date: 2008-11-03
ISBN-10: 059549627X
ISBN-13: 9780595496273

In Strategic Market Research, author Anne Beall shares her unique approach for conducting market research.

Authors: Robert S. Duboff, Jim Spaeth
Publisher: John Wiley & Sons Inc
Published Date: 2000
ISBN-10: 0471360058
ISBN-13: 9780471360056

When it comes to planning a winning corporate strategy, many business leaders fail to consider market research. This is a critical mistake.

Authors: Robin Birn
Publisher: Kogan Page Ltd
Published Date: 2004-06
ISBN-10: 074944200X
ISBN-13: 9780749442002

The Effective Use of Market Research looks at the circumstances in which market research is necessary, explains what management can expect to gain from research ...

Authors: Peter Mouncey, Frank Wimmer
Publisher: John Wiley & Sons Inc
Published Date: 2007
ISBN-10: 0470065273
ISBN-13: 9780470065273

Market Research is a systematic, objective collection and analysis of data about a particular target market, competition, and/or environment.

Authors: Ian Brace
Publisher: Kogan Page Ltd
Published Date: 2008-09-28
ISBN-10: 0749450282
ISBN-13: 9780749450281

The new edition includes information about online questionnaires and interviews, their problems and potential, and other useful advice about avoiding common ...