中文参考译名:亚历山大大帝：战略的经验教训（策略与历史）
Author: David J. Lonsdale
Publisher: Routledge
Keywords: strategy, history, lessons, alexander
Number of Pages: 240
Published: 2007-12-27
List price: $150.00
ISBN-10: 0415358477
ISBN-13: 9780415358477
This book offers a strategic analysis of one of the most outstanding military careers in history, identifying the most pertinent strategic lessons from the campaigns of Alexander the Great. David Lonsdale argues that since the core principles of strategy are eternal, the study and analysis of historical examples have value to the modern theorist and practitioner. Furthermore, as strategy is so complex and challenging, the remarkable career of Alexander provides the ideal opportunity to understand best practice in strategy, as he achieved outstanding and continuous success across the spectrum
中文参考译名:在谷歌的时代营销：您的在线战略是您的经营战略
Author: Vanessa Fox
Publisher: Wiley
Keywords: strategy, business, online, google, marketing
Number of Pages: 256
Published: 1970-01-01
List price: $25.95
ISBN-10: 0470537191
ISBN-13: 9780470537190
Search has changed everything. Search has become woven into our everyday lives, and permeates offline as well as online activities. Every business should have a search strategy. How a business appears online can impact consumer influence as much as if not more than offline advertising like TV commercials. A business’s search strategy can have a dramatic impact on how consumers interact with that business. But even more importantly, search engine activity provides amazingly useful data about customer behavior, needs, and motivations. Accessing search data is like conducting focus groups
中文参考译名:战略合成：解决策略，以创造竞争优势悖论
Authors:Bob de Wit, Ron Meyer,
Publisher: Cengage Learning Business Pre
Keywords: strategy, competitive, advantage, create, paradoxes, synthesis, resolving
Number of Pages: 490
Published: 2010-04-09
List price: $79.99
ISBN-10: 1408018993
ISBN-13: 9781408018996
The highly anticipated new eThe highly anticipated new edition of the market-leading introduction to strategic management from Bob de Wit (Maastricht School of Management) and Ron Meyer (TiasNimbas Business School). Widely acclaimed for its ability to foster creative, non-prescriptive and global strategic thinking amongst students, Strategy: Synthesis 3e builds on the major international success of the prior edition. Developed from wide-ranging market feedback, all of the cases have been replaced or wholly updated with dozens of new cases crafted by the authors and several international contri
中文参考译名:战略合成：解决策略，以创造竞争优势悖论
Authors:Bob de Wit, Ron Meyer,
Publisher: South-Western College Pub
Keywords: strategy, competitive, advantage, create, paradoxes, synthesis, resolving
Number of Pages: 469
Published: 2005-04-21
List price: $139.95
ISBN-10: 0324282729
ISBN-13: 9780324282726
This is a streamlined version of de Wit and Meyer’s successful text, Strategy: Process, Content, Context. It contains a range of articles with text contextualising the debates around key issues, allowing a wide range of views to be explored within each debate.
Authors:Ron Meyer, Bob De Wit,
Publisher: Thomson Learning
Keywords: strategy, competitive, advantage, create, paradoxes, synthesis, resolving
Number of Pages: 544
Published: 2004-11-04
List price: unknow
ISBN-10: 1861529651
ISBN-13: 9781861529657
Authors:Ron Meyer, Bob De Wit,
Publisher: Thomson Learning
Keywords: strategy, competitive, advantage, create, paradoxes, synthesis, resolving
Number of Pages: 293
Published: 2004-11-11
List price: $61.95
ISBN-10: 1844801926
ISBN-13: 9781844801923
The belief that managers and potential managers will profit from understanding the major conflicting approaches to strategy forms the point of departure for this book. Ignoring the profound differences between the various schools of thought does not enhance a manager’s or student’s capacity for strategic thinking. Rather, it is only when there is knowledge of the various points of view can strategists truly see the range of options open to them. Then they can find a way to choose between them, or integrate them, to be practically effective. This book is intended for readers who nee
Author: Richard Koch
Publisher: FT Press
Keywords: strategy, winning, deliver, create, guide
Number of Pages: 352
Published: 2009-01-24
List price: $39.99
ISBN-10: 0273708775
ISBN-13: 9780273708773
Most CEOs claimed that they wanted to spend about a third of their time on strategy. That’s about 80-days in a typical working year . McKinsey Research, 2003. A strategy is an essential tool in business. How do you know what you’re doing without one? But what exactly is a good strategy? How do you get one? What are the options? Which are the key concepts and models you need to know about? In the third edition of this easy-to-read and logically structured guide, Richard Koch leads the reader through each critical step in creating, delivering and understanding successful strategy.
