中文参考译名:合成策略:战略悖论的解决创造竞争优势
Authors:Ron Meyer, Bob De Wit,
Publisher: Thomson Learning
Keywords: strategy, competitive, advantage, create, paradoxes, synthesis, resolving
Number of Pages: 544
Published: 2004-11-04
List price: unknow
ISBN-10: 1861529651
ISBN-13: 9781861529657

中文参考译名:合成策略:战略悖论的解决创造竞争优势
Authors:Ron Meyer, Bob De Wit,
Publisher: Thomson Learning
Keywords: strategy, competitive, advantage, create, paradoxes, synthesis, resolving
Number of Pages: 293
Published: 2004-11-11
List price: unknow
ISBN-10: 1844801926
ISBN-13: 9781844801923

The belief that managers and potential managers will profit from understanding the major conflicting approaches to strategy forms the point of departure for this book. Ignoring the profound differences between the various schools of thought does not enhance a manager’s or student’s capacity for strategic thinking. Rather, it is only when there is knowledge of the various points of view can strategists truly see the range of options open to them. Then they can find a way to choose between them, or integrate them, to be practically effective. This book is intended for readers who nee

中文参考译名:合成策略:战略悖论的解决创造竞争优势
Authors:Bob de Wit, Ron Meyer,
Publisher: South-Western College Pu
Keywords: strategy, competitive, advantage, create, paradoxes, synthesis, resolving
Number of Pages: 519
Published: 2005-04-21
List price: $134.95
ISBN-10: 0324282729
ISBN-13: 9780324282726

This is a streamlined version of de Wit and Meyer’s successful text, Strategy: Process, Content, Context. It contains a range of articles with text contextualising the debates around key issues, allowing a wide range of views to be explored within each debate.

中文参考译名:金融时报指南战略:如何创建和推出致胜的战略(第3版)
Author: Richard Koch
Publisher: FT Pre
Keywords: strategy, winning, deliver, create, guide
Number of Pages: 352
Published: 2009-01-24
List price: $39.99
ISBN-10: 0273708775
ISBN-13: 9780273708773

Most CEOs claimed that they wanted to spend about a third of their time on strategy. That’s about 80-days in a typical working year . McKinsey Research, 2003. A strategy is an essential tool in business. How do you know what you’re doing without one? But what exactly is a good strategy? How do you get one? What are the options? Which are the key concepts and models you need to know about? In the third edition of this easy-to-read and logically structured guide, Richard Koch leads the reader through each critical step in creating, delivering and understanding successful strategy. Be

中文参考译名:纯策略:电源和原则,在太空和信息时代(策略及历史)
Author: Everett Dolma
Publisher: Routledge
Keywords: strategy, history, information, principle, power, space
Number of Pages: 240
Published: 2005-06-23
List price: $160.00
ISBN-10: 0714656054
ISBN-13: 9780714656052

A stimulating new inquiry into the fundamental truth of strategy - its purpose, place, utility, and value. This new study is animated by a startling realization: the concept of strategic victory must be summarily discarded. This is not to say that victory has no place in strategy or strategic planning. The outcome of battles and campaigns are variables within the strategist’s plan, but victory is a concept that has no meaning there. To the tactical and operational planner, wars are indeed won and lost, and the difference is plain. Success is measurable; failure is obvious. In contrast,

中文参考译名:只要战略(“金融时报”号) - 最短路线的最佳战略
Authors:Richard Koch, Peter Nieuwenhuize,
Publisher: FT Pre
Keywords: strategy, route, shortest, financial, simply, times
Number of Pages: 232
Published: 2009-01-24
List price: $34.99
ISBN-10: 0273708783
ISBN-13: 9780273708780

Are you responsible for devising the strategy for your business unit? Want to make sure you have a smart, achievable and effective strategy but not sure where to start? This book gives you strategy in a nutshell. Everything you need to know to assess your business unit and build an effective strategy for future profitability is here. The core of the book is a step-by-step guide to strategy that coaches the reader through key questions such as: * How do you increase profits quickly? * Who are we and what do we do? * How good is your competitive position? * Is this a good industry to be in? * Wh

中文参考译名:身份和策略:如何启用个人愿景设计的市场战略工程
Author: Olaf G. Rughase
Publisher: Edward Elgar Publishing
Keywords: strategy, market, works, design, visions, individual, identity, enable
Number of Pages: 256
Published: 2006-05-06
List price: $105.00
ISBN-10: 1845423100
ISBN-13: 9781845423100

This groundbreaking book explores the relationship between organizational identity and strategy and proposes a practical strategy-making process that helps to avoid the typical pitfalls in strategic change processes. In doing so, the author bridges an important gap in management and strategy literature and explains how to practically link content and process when designing market strategies. A new conceptual framework is also presented which emphasizes the importance and dynamics of organizational identity and corresponding time discrepancies for strategy making. Whilst most strategists use th
  
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