中文参考译名:真相：关于制药公司如何与他们欺骗我们如何对待它
Author: Marcia Angell
Publisher: Random House
Keywords: deceive, companies, drug, truth
Number of Pages: 336
Published: 2004-08-24
List price: $24.95
ISBN-10: 0375508465
ISBN-13: 9780375508462
Many Americans have wondered why prescription drugs have become so expensive while advertising for those drugs seems to grow exponentially. Former New England Journal of Medicine Editor Marcia Angell has some answers. The pharmaceutical industry, according to Angell, is fraught with corruption and doing a disservice to customers, the federal government, and to the medical establishment itself. In The Truth About the Drug Companies, Angell explains how a huge portion of the revenue generated by "Big Pharma" goes not into research and development but into aggressive marketing campaigns to sell t
Author: Marcia Angell
Publisher: Random House Trade Paperbacks
Keywords: deceive, companies, drug, truth
Number of Pages: 319
Published: 2005-08-09
List price: $15.95
ISBN-10: 0375760946
ISBN-13: 9780375760945
During her two decades at The New England Journal of Medicine, Dr. Marcia Angell had a front-row seat on the appalling spectacle of the pharmaceutical industry. She watched drug companies stray from their original mission of discovering and manufacturing useful drugs and instead become vast marketing machines with unprecedented control over their own fortunes. She saw them gain nearly limitless influence over medical research, education, and how doctors do their jobs. She sympathized as the American public, particularly the elderly, struggled and increasingly failed to meet spiraling prescript
Author: Gerd Gigerenzer
Publisher: Simon & Schuster
Keywords: deceive, numbers, risks, calculated
Number of Pages: 320
Published: 2003-03-19
List price: $21.95
ISBN-10: 0743254236
ISBN-13: 9780743254236
At the beginning of the twentieth century, H. G. Wells predicted that statistical thinking would be as necessary for citizenship in a technological world as the ability to read and write. But in the twenty-first century, we are often overwhelmed by a baffling array of percentages and probabilities as we try to navigate in a world dominated by statistics. Cognitive scientist Gerd Gigerenzer says that because we haven’t learned statistical thinking, we don’t understand risk and uncertainty. In order to assess risk -- everything from the risk of an automobile accident to the certaint
Author: William Norris
Publisher: Synergebooks
Keywords: lindbergh, baby, killed, really, deceive, talent
Number of Pages: 327
Published: 2008-11-04
List price: $19.99
ISBN-10: 0744315948
ISBN-13: 9780744315943
The kidnapping and murder of Charles Lindbergh’s infant son, and the subsequent trial and execution of Bruno Richard Hauptmann, have been a source of fascination for more than 70 years. Now, for the first time, William Norris delves into sources of information ignored by previous investigators and comes up with the identity of the true culprit.
中文参考译名:晕轮效应：...和八个欺骗经理其他业务妄想
Author: Phil Rosenzweig
Publisher: Free Pre
Keywords: deceive, managers, delusions, business, effect, eight, halo
Number of Pages: 256
Published: 2007-02-06
List price: $26.00
ISBN-10: 0743291255
ISBN-13: 9780743291255
Much of our business thinking is shaped by delusions -- errors of logic and flawed judgments that distort our understanding of the real reasons for a company’s performance. In a brilliant and unconventional book, Phil Rosenzweig unmasks the delusions that are commonly found in the corporate world. These delusions affect the business press and academic research, as well as many bestselling books that promise to reveal the secrets of success or the path to greatness. Such books claim to be based on rigorous thinking, but operate mainly at the level of storytelling. They provide comfort and
中文参考译名:光环效应：...八，其他事项和妄想这欺骗经理
Author: Phil Rosenzweig
Publisher: Free Press
Keywords: deceive, managers, delusions, business, effect, eight, halo
Number of Pages: 256
Published: 2009-01-06
List price: $16.00
ISBN-10: 0743291263
ISBN-13: 9780743291262
Much of our business thinking is shaped by delusions -- errors of logic and flawed judgments that distort our understanding of the real reasons for a company’s performance. In a brilliant and unconventional book, Phil Rosenzweig unmasks the delusions that are commonly found in the corporate world. These delusions affect the business press and academic research, as well as many bestselling books that promise to reveal the secrets of success or the path to greatness. Such books claim to be based on rigorous thinking, but operate mainly at the level of storytelling. They provide comfort and
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