中文参考译名:真相：关于制药公司如何与他们欺骗我们如何对待它
Author: Marcia Angell
Publisher: Random House
Keywords: deceive, companies, drug, truth
Number of Pages: 336
Published: 2004-08-24
List price: $24.95
ISBN-10: 0375508465
ISBN-13: 9780375508462

Many Americans have wondered why prescription drugs have become so expensive while advertising for those drugs seems to grow exponentially. Former New England Journal of Medicine Editor Marcia Angell has some answers. The pharmaceutical industry, according to Angell, is fraught with corruption and doing a disservice to customers, the federal government, and to the medical establishment itself. In The Truth About the Drug Companies, Angell explains how a huge portion of the revenue generated by "Big Pharma" goes not into research and development but into aggressive marketing campaigns to sell t

中文参考译名:计算风险：如何知道什么时候号码欺骗你
Author: Gerd Gigerenzer
Publisher: Simon & Schuster
Keywords: deceive, numbers, risks, calculated
Number of Pages: 320
Published: 2003-03-19
List price: $21.95
ISBN-10: 0743254236
ISBN-13: 9780743254236

In the tradition of Innumeracy by John Allen Paulos, German scientist Gerd Gigerenzer offers his own take on numerical illiteracy. "In Western countries, most children learn to read and write, but even in adulthood, many people do not know how to think with numbers," he writes. "I focus on the most important form of innumeracy in everyday life, statistical innumeracy--that is, the inability to reason about uncertainties and risk." The author wisely uses concrete examples from the real world to make his points, and he shows the devastating impact of this problem. In one example, he describes a

中文参考译名:晕轮效应：...和八个欺骗经理其他业务妄想
Author: Phil Rosenzweig
Publisher: Free Pre
Keywords: deceive, managers, delusions, business, effect, eight, halo
Number of Pages: 256
Published: 2007-02-06
List price: $26.00
ISBN-10: 0743291255
ISBN-13: 9780743291255

Much of our business thinking is shaped by delusions -- errors of logic and flawed judgments that distort our understanding of the real reasons for a company’s performance. In a brilliant and unconventional book, Phil Rosenzweig unmasks the delusions that are commonly found in the corporate world. These delusions affect the business press and academic research, as well as many bestselling books that promise to reveal the secrets of success or the path to greatness. Such books claim to be based on rigorous thinking, but operate mainly at the level of storytelling. They provide comfort and

中文参考译名:晕轮效应：...和八个欺骗经理其他业务妄想
Author: Phil Rosenzweig
Publisher: Free Pre
Keywords: deceive, managers, delusions, business, effect, eight, halo
Number of Pages: 256
Published: 2009-01-06
List price: $16.00
ISBN-10: 0743291263
ISBN-13: 9780743291262

Much of our business thinking is shaped by delusions -- errors of logic and flawed judgments that distort our understanding of the real reasons for a company’s performance. In a brilliant and unconventional book, Phil Rosenzweig unmasks the delusions that are commonly found in the corporate world. These delusions affect the business press and academic research, as well as many bestselling books that promise to reveal the secrets of success or the path to greatness. Such books claim to be based on rigorous thinking, but operate mainly at the level of storytelling. They provide comfort and