中文参考译名:网上消费心理：了解和影响在虚拟世界中消费者行为（广告与消费心理）
Authors:Curtis P. Haugtvedt, Karen A. Machleit, Richard Ya
Publisher: Lawrence Erlbaum
Keywords: consumer, psychology, world, advertising, virtual, influencing, understanding, online, behavior
Number of Pages: 576
Published: 2005-01-13
List price: $54.95
ISBN-10: 0805851550
ISBN-13: 9780805851557

Online Consumer Psychology addresses many of the issues created by the Internet and goes beyond the topic of advertising and the Web to include topics such as customization, site design, word of mouth processes, and the study of consumer decision making while online.The theories and research methods help provide greater insight into the processes underlying consumer behavior in online environments.Broken into six sections, this book:focuses on community and looks at the Internet’s ability to bring like-minded individuals from around the world into one forum;examines issues related to adv

中文参考译名:在成为消费者：消费者行为模式的发展在儿童
Author: James U. McNeal
Publisher: Butterworth-Heinema
Keywords: consumer, childhood, patterns, development, becoming, behavior
Number of Pages: 432
Published: 2007-02-07
List price: $61.95
ISBN-10: 075068335X
ISBN-13: 9780750683357

The book demonstrates how consumer development is intertwined with cognitive and motor development; each of the three dependent on the other two. Showing consumer behavior being responsible for body and mind development is new thinking; yet, the examples are clearly presented so that any interested person can grasp them. Presenting consumer behavior in stages of development, while logical, is essentially new also. We are familiar with cognitive development, for example, being described in stages, but not CB. In fact, stages of cognitive development are sometimes used as a framework for explain

中文参考译名:2009年消费者行动手册成为一个更聪明的消费者
Author: GSA FEDERAL CITIZEN INFORMATION CENTER
Publisher: CONSUMER ACTION
Keywords: consumer, smarter, action, handbook
Published: 2009-11-22
List price: unknow
ISBN-10: B00262EBVO
ISBN-13:

8.5 X 11.0 X .6....OVERSIZED PAPERBACK...GREAT BOOK ,,,GREAT INFO..

中文参考译名:消费者或Else！：消费者为中心的商业模式，
Authors:Erdener Kaynak, Global Interactions, Donald F Dufek,
Publisher: Routledge
Keywords: consumer, paradigms, centric, business
Number of Pages: 183
Published: 2003-12-04
List price: $100.00
ISBN-10: 0789015684
ISBN-13: 9780789015686

"The customer is the only one who can fire all of us." -Sam Walton Doing business in today’s economy and surviving requires a new paradigm. What is at the center of this new approach to doing business? CONSUMERS. Historically, power struggles have raged between suppliers and distributors. Recently, both parties awakened to the fact that neither of them has the ultimate power . . . it now resides solely with the consumer. This valuable book describes what demassification of the consumer market means and will show you how and why businesses must adapt to succeed. Handy charts, table

中文参考译名:杂货店电子商务：消费行为和商业战略
Author: Mogens Bjerre International Workshop on Consumer
Publisher: Edward Elgar Publishing
Keywords: business, strategies, behaviour, consumer, commerce, grocery
Number of Pages: 322
Published: 2005-10-05
List price: $160.00
ISBN-10: 1845422988
ISBN-13: 9781845422981

This book attempts to shed light on why it is so difficult to develop and maintain successful businesses in the grocery e-commerce arena. Within the last five years, grocery e-commerce has experienced both consistent successes such as Tesco.com and irrevocable failures such as Webvan.com. Niels Kornum and Mogens Bjerre bring key researchers together to investigate the factors contributing to the success of grocery e-commerce, particularly in countries that had the earliest and most extensive experiences in this field: the USA, the UK and Scandinavia. The authors argue that grocery e-commerce i

中文参考译名:消费者为中心的分类管理：如何管理，增加对消费者需求为基础分类利润
Author: ACNielse
Publisher: Wiley
Keywords: consumer, categories, based, needs, managing, increase, centric, category, management, profits
Number of Pages: 368
Published: 2005-12-07
List price: $39.95
ISBN-10: 0471703591
ISBN-13: 9780471703594

In some parts of the world, especially in developing markets, category management today remains a stretch goal – a new idea full of untapped potential. In other areas, the original eight-step process that emerged in the late 1980’s forms the foundation of many companies’ approach to category management. In still others, particularly in developed countries like the U.S., the U.K., and others, refinements are being made – most of them designed to place consumer understanding front and center. New ideas are emerging – from "trip management" to "aisle management" to "customer management

中文参考译名:在中国消费者的行为：客户满意度及文化价值（消费者研究及政策）
Authors:Oliver H. M. Yau, Hanming You,
Publisher: Routledge
Keywords: consumer, values, research, policy, cultural, satisfaction, behaviour, china, customer
Number of Pages: 256
Published: 1994-01-01
List price: unknow
ISBN-10: 0415004365
ISBN-13: 9780415004367

Companies are increasingly recognizing the power of the consumer and the importance of service quality, product performance and trading standards. Satisfying the consumer is vital, but how can this be measured successfully and how does it differ between cultures? By asking whether numbers of complaints reflect overall dissatisfaction, whether repeat purchasing reflects contentment and whether changing marketing strategies reflect consumer pressure, Yau explores the concepts behind and the methods used for modelling consumer satisfaction. Yau goes on to discuss the problems of generalization sh