中文参考译名:电子商务为小企业：让从互联网上（“星期日泰晤士报”商业企业）利润
Author: John G. Fisher
Publisher: Kogan Page Ltd
Keywords: business, times, enterprise, sunday, profit, small, making, internet
Number of Pages: 192
Published: 2001-05-01
List price: unknow
ISBN-10: 0749434791
ISBN-13: 9780749434793
A practical guide to business on the Internet, designed specifically for small businesses. It covers all aspects of getting online, including getting the right equipment, collecting cash securely, Internet marketing and on-line opportunities. It also looks at related issues such as how consumers use the Internet and how big businesses make use of the Web.
Author: Alice H. Magos
Publisher: Toolkit Media Group
Keywords: business, toolkit, series, owner, small, plans, work
Number of Pages: 244
Published: 2008-05-01
List price: $19.95
ISBN-10: 0808017934
ISBN-13: 9780808017936
The essential elements of a professional business plan have been updated in accordance with new laws and regulations in this revised guide that translates complicated marketing and financial concepts into down-to-earth, practical advice. Five updated sample business plans are included with instructions that provide a wealth of detailed information about the operation of a successful small business. Plans are presented for simple one-person operations, as well as for corporations with many employees. Aspiring business owners can learn how to create a professional plan, describe the mission a
中文参考译名:您的企业品牌：促进您的业务，吸引客户和常设市场（企业）出
Author: James Hammond
Publisher: Kogan Page
Keywords: business, market, place, enterprise, standing, customers, promoting, attracting, branding
Number of Pages: 224
Published: 2008-05-28
List price: $24.95
ISBN-10: 0749450738
ISBN-13: 9780749450731
A successful business must create a memorable brand and fix it in the consumer’s mind. Branding Your Business helps entrepreneurs do this by explaining the whole branding process in easy-to-follow terms. Providing practical help instead of academic theories, it explains what a brand is and what it is not, how to conduct a "DIY" brand audit, and how to use marketing NLP and psychological principles to make an impact. Based on the theory that a brand is the total perception a customer has about a company, its products, and its services, Branding Your Business reveals what to do to create
中文参考译名:在电子商务成功的公式：如何选择合适的电子商务模式，网站设计，网上推广策略和您的企业
Author: Susan Sweeney
Publisher: Maximum Press (FL)
Keywords: business, design, online, promotion, strategy, site, model, formula, success, select, right, web
Number of Pages: 338
Published: 2001-07-01
List price: unknow
ISBN-10: 1885068603
ISBN-13: 9781885068606
Small business owners or large-company executives who are contemplating the daunting e-business world will find the information they need to launch an Internet business site that makes money in this guide. The vital primary step of analyzing a business’s existing characteristics is explored first so that readers can compare their needs to the four leading e-business models (electronic order taking, electronic payment only, online catalog and electronic payment, and a fully integrated e-business) and choose the business model that is right for them. The major features, benefits, and drawb
Authors:Gert Laursen, Jesper Thorlund,
Publisher: Wiley
Keywords: business, wiley, sas, series, reporting, intelligence, analytics, managers, taking
Number of Pages: 272
Published: 2010-07-13
List price: $49.95
ISBN-10: 0470890614
ISBN-13: 9780470890615
"While business analytics sounds like a complex subject, this book provides a clear and non-intimidating overview of the topic. Following its advice will ensure that your organization knows the analytics it needs to succeed, and uses them in the service of key strategies and business processes. You too can go beyond reporting!"—Thomas H. Davenport, President’s Distinguished Professor of IT and Management, Babson College; coauthor, Analytics at Work: Smarter Decisions, Better Results Deliver the right decision support to the right people at the right time Filled with examples a
Author: Judith Harrington
Publisher: Adams Media
Keywords: business, everything, sale, need, ground, personal, first, finance, project, start, own, book, financing, making
Number of Pages: 320
Published: 2006-08-28
List price: $14.95
ISBN-10: 1593376618
ISBN-13: 9781593376611
The Everything Start Your Own Business Book, 2nd Edition has everything you need to start your own business-and keep it running in the black. Completely updated and expertly revised by successful businesswoman Judith B. Harrington, this one-stop resource contains new information on: Online business strategy Critical professional associations and organizations Regulatory pitfalls Competitive concepts such as leased employees Being your own boss, head cook, and bottle washer isn’t easy-one in three new businesses fail the first year. With this straightforward, no-nonsense referenc
