中文参考译名:企业出售：如何购买或出售小企业-一个商业买家，业主和商业经纪指南
Author: Peter Siegel
Publisher: Siegel
Keywords: business, owners, brokers, buyers, guide, small, businesses, sale
Number of Pages: 205
Published: 2005-04-01
List price: $12.95
ISBN-10: 0976198525
ISBN-13: 9780976198529
STATISTICS SHOW THAT ONLY 20% OF ALL POTENTIAL BUSINESS BUYERS actually buy a business and only 30% of all business owners who try selling their business actually succeed! The reasons for this vary, but all of the common mistakes of buying and selling a business are covered in this book so that both sellers and business buyers will be 100% successful in their quest. For this book hundreds of successful business owner/sellers, business buyers, and business brokers were interviewed to determine what ingredients are needed to succeed in selling or buying a business. The author, Peter Siegel, has
中文参考译名:电子商务为小企业：让从互联网上（“星期日泰晤士报”商业企业）利润
Author: John G. Fisher
Publisher: Kogan Page Ltd
Keywords: business, times, enterprise, sunday, profit, small, making, internet
Number of Pages: 192
Published: 2001-05-01
List price: unknow
ISBN-10: 0749434791
ISBN-13: 9780749434793
A practical guide to business on the Internet, designed specifically for small businesses. It covers all aspects of getting online, including getting the right equipment, collecting cash securely, Internet marketing and on-line opportunities. It also looks at related issues such as how consumers use the Internet and how big businesses make use of the Web.
中文参考译名:您的企业品牌：促进您的业务，吸引客户和常设市场（企业）出
Author: James Hammond
Publisher: Kogan Page
Keywords: business, market, place, enterprise, standing, customers, promoting, attracting, branding
Number of Pages: 224
Published: 2008-05-28
List price: $24.95
ISBN-10: 0749450738
ISBN-13: 9780749450731
A successful business must create a memorable brand and fix it in the consumer’s mind. Branding Your Business helps entrepreneurs do this by explaining the whole branding process in easy-to-follow terms. Providing practical help instead of academic theories, it explains what a brand is and what it is not, how to conduct a "DIY" brand audit, and how to use marketing NLP and psychological principles to make an impact. Based on the theory that a brand is the total perception a customer has about a company, its products, and its services, Branding Your Business reveals what to do to create
中文参考译名:在电子商务成功的公式：如何选择合适的电子商务模式，网站设计，网上推广策略和您的企业
Author: Susan Sweeney
Publisher: Maximum Press (FL)
Keywords: business, design, online, promotion, strategy, site, model, formula, success, select, right, web
Number of Pages: 338
Published: 2001-07-01
List price: unknow
ISBN-10: 1885068603
ISBN-13: 9781885068606
Small business owners or large-company executives who are contemplating the daunting e-business world will find the information they need to launch an Internet business site that makes money in this guide. The vital primary step of analyzing a business’s existing characteristics is explored first so that readers can compare their needs to the four leading e-business models (electronic order taking, electronic payment only, online catalog and electronic payment, and a fully integrated e-business) and choose the business model that is right for them. The major features, benefits, and drawb
中文参考译名:企业对企业品牌管理：理论，研究和执行案例研究练习（进展企业营销与采购）在商业市场推广及采购（进展）
Author: Mark S. Glynn
Publisher: Emerald Group Publishing Limited
Keywords: business, advances, marketing, purchasing, exercises, study, executive, brand, management, theory, research, case
Number of Pages: 507
Published: 2009-07-01
List price: $164.95
ISBN-10: 1848556705
ISBN-13: 9781848556706
Providing broad and deep coverage, this volume focuses on sensemaking, decisions, actions, and evaluating outcomes relating to managing business-to-business brands including both product and service brands. This book goes well beyond basic marketing textbooks to provide extensive reviews of relevant studies, original research reports, and in-depth implications for the following B2B brand management issues: Building a Strong B2B Brand; Building a Strong Brand to Resellers; B2B Brand Equity - Theory, Measurement, and Strategy; Effective Strategies for B2B Service Brands; Brand Meaning and its Im
中文参考译名:企业家的工具：工具和技术来启动和拓展新的业务（哈佛商业精华）
Author: Harvard Business School Pre
Publisher: Harvard Business Pre
Keywords: business, harvard, essentials, new, launch, toolkit, tools, techniques, entrepreneur
Number of Pages: 258
Published: 2004-12-01
List price: $24.95
ISBN-10: 1591394368
ISBN-13: 9781591394365
From the basics of writing a business plan to the challenges of developing a marketing and sales program, this is the essential resource for success with a new venture. Drawing on rich content from Harvard Business School Publishing and other sources, this concise guide is carefully crafted to provide a highly practical resource for readers with all levels of experience, and will prove especially valuable for the new manager.
中文参考译名:业务流程的变化，第二版：一个业务经理和业务流程管理和六西格玛专业指南（在旺角/ OMG新闻）
Authors:Paul Harmon, Business Process Trend,
Publisher: Morgan Kaufma
Keywords: business, sigma, professionals, omg, press, six, managers, process, change, second, guide, bpm
Number of Pages: 592
Published: 2007-07-27
List price: $52.95
ISBN-10: 0123741521
ISBN-13: 9780123741523
Every company wants to improve the way it does business, to produce goods and services more efficiently, and to increase profits. Nonprofit organizations are also concerned with efficiency, productivity, and with achieving the goals they set for themselves. Every manager understands that achieving these goals is part of his or her job. In this balanced treatment of the field of business process change, Paul Harmon offers concepts, methods, cases for all aspects and phases of successful business process improvement. Updated and added for this edition are coverage of business process management
