How The Mighty Fall: And Why Some Companies Never Give In

书籍介绍(英文)

Decline can be detected.

Decline can be reversed.

Amidst the desolate landscape of fallen great companies, Jim Collins began to wonder: How do the mighty fall? Can decline be detected early and avoided? How far can a company fall before the path toward doom becomes inevitable and unshakable? How can companies reverse course?

In How the Mighty Fall, Collins confronts these questions, offering leaders the well-founded hope that they can learn how to stave off decline and, if they find themselves falling, reverse their course. Collins’ research project--more than four years in duration--uncovered five step-wise stages of decline:

Stage 1: Hubris Born of Success

Stage 2: Undisciplined Pursuit of More

Stage 3: Denial of Risk and Peril

Stage 4: Grasping for Salvation

Stage 5: Capitulation to Irrelevance or Death

By understanding these stages of decline, leaders can substantially reduce their chances of falling all the way to the bottom.

Great companies can stumble, badly, and recover.

Every institution, no matter how great, is vulnerable to decline. There is no law of nature that the most powerful will inevitably remain at the top. Anyone can fall and most eventually do. But, as Collins’ research emphasizes, some companies do indeed recover--in some cases, coming back even stronger--even after having crashed into the depths of Stage 4.

Decline, it turns out, is largely self-inflicted, and the path to recovery lies largely within our own hands. We are not imprisoned by our circumstances, our history, or even our staggering defeats along the way. As long as we never get entirely knocked out of the game, hope always remains. The mighty can fall, but they can often rise again.


下降是可以避免的。

下降可以被检测到。

下降可以扭转的。

在一片倒下的荒凉的大公司，吉姆柯林斯开始怀疑：如何强大的下跌？可以拒绝及早发现和避免？多远的公司倒下，然后才走向灭亡的道路变得不可避免和不可动摇的？企业如何逆转？

在如何坚强的秋季，科林斯面对这些问题，提供领导的充分理由希望他们能学会如何避开衰退，如果他们发现自己下跌，相反他们的课程。柯林斯的研究项目-超过4年的时间-发现5逐步下降明智的阶段：

第一阶段：自大的成功诞生

第二阶段：不守纪律的追求更多

第三阶段：拒绝风险和危险

第四阶段：抓为救国

第五阶段：投降或死亡无关

通过了解这些阶段的下降，领导可以大大降低一路下跌至最低的机会。

大公司可以绊倒，严重和恢复。

每一个机构，无论多么伟大，很容易下降。没有任何自然法则，最强大的将不可避免地留在顶部。任何人都可以减少，大多数最终没有。但是，正如柯林斯的研究强调，有些公司确实恢复-在某些情况下，更强大的回来-即使之后到第4阶段的深度坠毁。

下降，事实证明，在很大程度上是自己造成的，以及对复苏的道路，主要在我们自己手中。我们没有坐过我们的情况下，我们的历史，甚至是我们前进的道路上惊人的失败。只要我们永远不会完全淘汰的