Author: A C Ries; R W H Butler and R H GrahamA. C. Ries;
Publisher: Geological Society of London
Keywords: special, publication, geological, society, coward, mike, continental, crust, legacy, deformation
Number of Pages: 608
Published: 2007-04-26
List price: $200.00
ISBN-10: 1862392153
ISBN-13: 9781862392151

This Special Publication, in memory and celebration of the work of Professor Mike Coward, is about the deformation of the continental lithosphere. The collected papers discuss geometry, structural principles, processes and problems in a wide range of tectonic settings and thereby reflect the breadth of Coward’s interests. They encompass the evolution of Precambrian basement gneiss terrains, the geometry and evolution of thrust systems, basement involvement and structural inheritance in basins, syn-orogenic extension, salt tectonics, the implication of structural evolution on hydrocarbon

中文参考译名:在22个品牌永恒的法律
Authors:Al Ries, Laura Ries,
Publisher: Collins Business
Keywords: branding, laws, immutable
Number of Pages: 272
Published: 2002-09
List price: $18.95
ISBN-10: 0060007737
ISBN-13: 9780060007737

This marketing classic has been expanded to include new commentary, new illustrations, and a bonus book: The 11 Immutable Laws of Internet BrandingSmart and accessible, The 22 Immutable Laws of Branding is the definitive text on branding, pairing anecdotes about some of the best brands in the world, like Rolex, Volvo, and Heineken, with the signature savvy of marketing gurus Al and Laura Ries. Combining The 22 Immutable Laws of Branding and The 11 Immutable Laws of Internet Branding, this book proclaims that the only way to stand out in today’s marketplace is to build your product or ser

Authors:Al Ries, Laura Ries,
Publisher: Harper Paperbacks
Keywords: brands, possibilities, new, endless, evolution, product, origin, creates
Number of Pages: 320
Published: 2005-10-01
List price: $14.99
ISBN-10: 0060570156
ISBN-13: 9780060570156

What Charles Darwin did for biology, Al and Laura Ries do for branding. In their exciting new book, The Origin of Brands, the Rieses take Darwin’s revolutionary idea of evolution and apply it to the branding process. What results is a new and strikingly effective strategy for creating innovative products, building a successful brand, and, in turn, achieving business success. Here, the Rieses explain how changing conditions in the marketplace create endless opportunities to build new brands and accumulate riches. But these opportunities cannot be found where most people and most companies

Authors:Al Ries, Laura Ries,
Publisher: Harper Paperbacks
Keywords: rise, advertising
Number of Pages: 320
Published: 2004-05-01
List price: $14.99
ISBN-10: 0060081996
ISBN-13: 9780060081997

Bestselling authors and world-renowned marketing strategists Al and Laura Ries usher in the new era of public relations. Today’s major brands are born with publicity, not advertising. A closer look at the history of the most successful modern brands shows this to be true. In fact, an astonishing number of brands, including Palm, Starbucks, the Body Shop, Wal-Mart, Red Bull and Zara have been built with virtually no advertising. Using in-depth case histories of successful PR campaigns coupled with those of unsuccessful advertising campaigns, The Fall of Advertising provides valuable ideas

Author: Al Ries
Publisher: Harper Paperbacks
Keywords: depends, company, future, focus
Number of Pages: 320
Published: 2005-10-01
List price: $16.95
ISBN-10: 0060799900
ISBN-13: 9780060799908

What’s the secret to a company’s continued growth and prosperity? Internationally known marketing expert Al Ries has the answer: focus. His commonsense approach to business management is founded on the premise that long-lasting success depends on focusing on core products and eschewing the temptation to diversify into unrelated enterprises. Using real-world examples, Ries shows that in industry after industry, it is the companies that resist diversification, and focus instead on owning a category in consumers’ minds, that dominate their markets. He offers solid guidance on ho

中文参考译名:品牌的起源：探索产品创新和业务生存的自然法规
Authors:Al Ries, Laura Rie,
Publisher: HarperBusine
Keywords: innovation, business, survival, product, laws, brands, discover, natural, origin
Number of Pages: 320
Published: 2004-05-01
List price: $24.95
ISBN-10: 0060570148
ISBN-13: 9780060570149

What Charles Darwin did for biology, Al and Laura Ries do for branding. In their exciting new book, THE ORIGIN OF BRANDS, the Rieses take Darwin’s revolutionary idea of evolution and apply it to the branding process. What results is a new and strikingly effective strategy for creating innovative products, building a successful brand, and, in turn, achieving business success. Here, the Rieses explain how changing conditions in the marketplace create endless opportunities to build new brands and accumulate riches. But these opportunities cannot be found where most people and most companies

Author: Nancy Ries
Publisher: Cornell University Press
Keywords: perestroika, conversation, culture, russian
Number of Pages: 256
Published: 1997-05
List price: $21.00
ISBN-10: 0801484162
ISBN-13: 9780801484162

Soulful, theatrical, intense: Russian talk is notably full of existential musing and dark passion. However, despite the widespread appreciation of Russian talk, no one has analyzed it as a form of cultural performance. As one of the first Western ethnographers to undertake fieldwork in Moscow, Nancy Ries did just that. In this pioneering study, she shows how everyday conversation shapes Russian identity and culture. Dire stories about poverty, hardship, and social decay recited constantly during perestroika served to fabricate a common worldview--conveying a sense of shared experience and des